"A brand that captures your mind gains behavior. A brand that captures your heart gains commitment." - Scott Taigo
STANDING THE TEST OF TIME
There are some brands that are here today and gone tomorrow. "Why?" you may ask. It could have been that they did not have a good product to support the brand. Or maybe their branding efforts did not remain consistent or cohesive. Whatever the reason, they were unable to "tame the beast" and maintain a lasting brand image. While their efforts may have fallen short, there are many legendary companies that have been able to successfully tame the beast and establish brand images that have been adored for years. Here are ten of my favorite brands that have stood the test of time:
Look out for more "Branding Beast" blogs (from a "well-tamed" branding beast: Jennifer T. Graham) with topics to help build your brand!
Jennifer T. Graham, MBA | Creative Director | Branding Blog Post #003
JENNIFER T. GRAHAM