"A brand is a set of differentiating promises that link a product to its customers." - Stuart Agres
As I have mentioned in other blog posts, branding can be a beast when not tamed well. HOWEVER – When the beast is successfully tamed, it can produce a beautifully beneficial outcome for your company. Great branding has lead to the success of many wonderful products and services that we see today. Timeless brands like McDonalds, Tide, Nike, Harley-Davidson, and Coca-Cola are perfect examples of companies built on the backs of great branding. The same tactics used by these legendary businesses can be used to shape the branding for your company.
While branding is important, it is equally as important that your company have a good product or service to back up the marketing messages. What is it about your product/service that will help separate you from the competition? What does your company offer that would make a client or customer prefer your product/service? What is your brand promise? Whether it’s quality, dependability, safety, or speed, the answer will help to create a memorable brand that stands the test of time – and that, my friend, is a beautiful thing.
Look out for more "Branding Beast" blogs (from a "well-tamed" branding beast: Jennifer T. Graham) with topics to help build your brand!
Jennifer T. Graham, MBA | Creative Director | Branding Blog Post #004
JENNIFER T. GRAHAM
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